The Terror Of Undermountain

 
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CASE FILM

Adobe and Wizards Of The Coast, creators of Dungeons & Dragons, teamed up for a little monster making. Come in if you dare.

 
 
 

MONSTERS

These are just a few of the nearly 2,000 incredible creatures spawned by our creative communities. Sleep tight.

 
 
 
 

SOCIAL CONTENT

Our intrepid D&D miniature heroes launched and supported the campaign from within their very own 3D printed dungeon.

 
 
 

MICROSITE

Our microsite provided everything needed to create an epic beast – a brand new D&D story, a free trial of Photoshop, and a custom monster making kit.

 
 
 

SOCIAL CONVERSATION

The content we created with our partners sparked conversation and drove engagement. And our communities didn’t just pick up what we were putting down. They ran with it.

 
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MONSTER KIT

Fantasy artists Tom Babbey & Brynn Metheney illustrated over 800 MBs of customizable monster parts.

 
 
 

MEDIA COVERAGE


We secured highly targeted media coverage to launch our campaign, inspiring a very niche audience to sign up. And once the monsters started rolling in, so did even more coverage.

 
 
 
 
 
 
 

RESULTS

 
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